Welcome to the ABC News live blog of Apple’s big event! The event kicks off in less than 20 minutes. We’ll be live blogging all of the details so be sure to stick around.
Two more minutes! The gathering is being held at Apple's campus in Cupertino, California -- a little more low key than last month's glitzy event at the 2,405-seat Flint Center.
Here we go! Clapping, cheers, a countdown...We're being treated to a video of Apple fans streaming into stores to pick up their new iPhones.
Tim Cook gets a rock star welcome..."We have a few more things to share with you before we close out the year."
Cook is taking a moment to remind everyone how awesome the iPhone 6 and iPhone 6 Plus are. In the first 30 days, Apple set a record for the most orders taken. And "not by a little," Cook said. "By a whole lot."
Cook is now talking about Apple Pay, which was introduced last month. The mobile payment system hasn't been rolled out to the public yet....
Apple Pay begins on Monday!
The Apple Watch is now on the screen. Tell us more, Tim!
"Apple watch will be shipping early next year, and every day I look forward to that day," Cook said to laughs. As it stands now, the Apple Watch will ship in Early 2015.
Apple is also rolling out its watch kit next month for developers to come up with new experiences...
Craig Federighi, the senior vice president of software engineering at Apple, is now on stage to give an update on iOS 8.
On to Yosemite..."We're all in love with the gorgeous, new design," Federighi said. The operating system has a handy notifications panel and boasts a super powered Safari browser.
Federighi says Safari is "six times faster" than Chrome and Firefox.
This is cool. You can add your signature to a letter and then print it. Federighi is now showing off iCloud Drive....
You can access your work across all of your Apple devices, and "if you have to work under extreme duress, even on a Windows PC," he said to laughs.
Stephen Colbert is Apple's "Chief of Secrecy." Federighi is now calling him.
"Hello Red Delicious, this is Granny Smith, over," Federighi said....After a little more convincing, Colbert told him the "line is secure."
"Supreme Allied Commander of Super Secrecy" is what Colbert says he'd like to be called.
Cook's code name? "Chairman Honey Crisp."
Colbert signs off the call by telling Federighi to hurry up and send out the Apple Watch, says he's "jonesing" for some new jewelry. We're with you, Stephen.
Yosemite is available today!
Cook is back and is waxing poetic about the "beautifully simple" iPad and its "jampacked" technology.
Cook says Apple has sold 225 million iPads to date.
There are more than 675,000 iPad apps in Apple's app store, Cook said. Basically, he says you can do more with it than any other tablet...
""Is that taxidermy or is it allive?" Schiller joked as he showed a vibrant picture of a bird, taken from the camera of the iPad Air 2.
The iPad Air will come in silver, space gray and gold. It starts at $499 for 16 GB, $599 for 64 GB and $699 for 128 GB.
There's also an iPad mini update -- and it comes with touch ID! It will start at $399.
The iPad mini will now cost $249. The iPad mini 2 will be reduced to $299, while the iPad Air has been slashed to $399.