The Apple Watch comes in a variety of band colors -- including pink!
Awwwwww. You can even share something as subtle as your heart beat with the Apple Watch. What do you think -- cute?
We're still waiting to find out when the watch is available and how much it will cost.
Fashionistas will love this! You can change the straps to match your outfit. There's also a sport band that you can get all sweaty as you work out with your Apple Watch.
The Apple watch comes in two sizes.
"Unparalleled personalization" in style and capability, Jony Ive says in a video.
Kevin Lynch, Apple VP, is giving the first ever live demo of the Apple Watch.
Lynch presses the digital crown and is taken to a main screen. It's easy to pan -- just use your finger. By tapping you can go into a neighborhood of apps.
The Apple Watch includes a feature called glances. Swipe up for your most important info that day, such as your to-do list or a dinner date reminder.
The Apple Watch includes subtle notifications that feel like someone tapping you on the wrist, Lynch said.
The Apple Watch also includes a quick reply feature, the option to send a voice note or an emoji.
The Apple Watch includes a lot of Siri functionality. For instance, you can ask what movies are showing nearby and get the scoop on who's in them, ratings, etc.
Apple Watch is like having an "invisible guide" with you. It will subtly let you know when to turn left or right. No need to look at your wrist.
If you and a friend have Apple Watches, you can tap each other. The possibilities for this are endless. Lunch time? Want to sneak out of a party early? Bad date? Tap!
We're still waiting on pricing information and the big question -- When can we get our hands on the Apple Watch?
By next spring, all W hotels will let you swipe your Apple Watch to unlock your hotel room door. Apple is really killing the need for plastic cards.
Cook is talking about health and fitness. "Being mroe active is one of the best things you can do to improve your health."
The Apple Watch includes a fitness app that monitors daily movement and a workout app, which lets you set goals.
The Apple Watch includes rings that you can close once you've hit your goal. Have you stood enough today? A complete ring makes sure you've stood for a minute every hour in a 12 hour day. You can also track exercise and daily movement in separate rings. The fitness app stores all of the data so you can compare over time.
"Over time the Apple Watch gets to know you the way a good personal trainer would." It will suggest goals that are tailored to you.
The words "so much more" come up on screen. Cook said the presentation today has only scratched the surface of what the Apple Watch can do.
The Apple Watch requires the iPhone. And good news -- it will work with the iPhone 5, 5C and 5S.
The Apple Watch has a magnet that aligns to the back of the watch and is very easy to charge, Cook says.
The Apple Watch starts at $349 and will be available early next year.
"The Apple Watch is the most personal device Apple has ever created," Cook said. It's a point he has made several times throughout the presentation. It's clear Apple expects this to be a game changer.
Apple Watch will also work with Apple Pay. Guess that means you can hit the mall and leave your purse or wallet at home.
"U2 has agreed to perform for you today!" Cook says.
Lights out at the Flint Center, other than the glow of iPhones and various electronic devices. U2 is on stage.
Bono just called Tim Cook "Zen Master."
U2's album "Songs of Innocence" is being released free to half a billion people in 5, 4, 3, 2, 1......
"That's instant gratification!" Bono said.
"It makes music history because it's the largest album release of all time," Cook said.
Every iTunes customer in 119 countries will have access to the album. It's exclusive through Oct. 13. It will also be on iTunes Radio and Beats Music.
Tim Cook is now giving shout outs to the team at Apple. "You are the reason we are able to do this." The press and guests will now be treated to a hands on experience with the iPhones and Apple Watch.
U2 music is pumping through the Flint Center as everyone exits. It's a wrap!