The new game -- Vain Glory -- launches this fall. It also includes a green flower character that has a thing for disco.
Schiller is back on stage. He says the iPhone 6 and 6 Plus will meet or exceed the iPhoen 5 battery life in every metric.
You also now have a reason to take the stairs -- the iPhone 6 will have a barometer for elevation.
Even National Geographic photographers love their iPhone cameras. Schiller is showing off a photo taken in the Scottish Highlands by a NatGeo photographer. Now we're seeing some photos taken from the iPhone 6 camera. The takeaway here: Your Instagram feed is going to get even more awesome soon.
Instagram may have the Hyperlapse app but the new iPhone has its own time lapse video capability.
A messaging app lets users send voice notes, just as they'd send a text. Schiller also talks about a new health app.
The iPhone 6 comes in gold, silver and space grey. It starts at $199.
The iPhone 6 Plus starts at $299.
When can we get them? They'll start shipping on Sept. 19!
Schiller says they'll try to be in 115 countries by the end of this year.
Dun dun dun dun dun ..... We're hearing some mystery voices singing. Who could it be?
The ads Cook just showed off featured the voices of Jimmy Fallon and Justin Timberlake.
Apple's new wallet feature could be a credit card killer. "We're totally reliant on the exposed numbers and the outdated and vulnerable magnetic stripe interface, which by the way, is five decades old," Cook said. "It's no wonder people have dreamed of replacing it for years."
"We've created an entirely new payment process and we call it Apple Pay."
Apple SVP Eddy Cue is now on stage to talk about Apple Pay. He says it will include the "convenience and security" of Touch ID.
You can add a new card by taking a photo of it. You then go to your bank and verify your card. It's then added to Passbook. "And now with just a touch, you pay. It's that fast and that easy," Cue said.
Cue promises security and privacy. "Apple doesn't know what you bought, where you bought it or how much you paid for it."
Apple has partnered with some of the biggest companies to accept Apple Pay. Get ready to use Apple Pay now at the McDonald's drive-thru, Disney, Subway, Whole Foods and more.
Card numbers aren't given to the merchant with Apple Pay. Instead, it uses a one-time payment number and a dynamic security code. What do you think? Is Apple Pay a credit card killer?
"One more thing," Cook said, borrowing a famous catch phrase from Steve Jobs.
"I am so excited and so proud...it is the next chapter in Apple's story and here it is," Cook says, throwing to a video.
This Apple commercial is very alluring. Is it getting hot in here?
Tim Cook just fist pumped the air, the crowd is going wild. The long rumored watch is here!
"Apple watch is the most personal device ever created. We set out to make the best watch in the world," Cook said.
"We've placed extra functionality in a mechanism that has been in the watch for decades." Tim Cook is talking about the crown of the watch. When you turn the digital crown on the Apple Watch, it zooms in and out. You can also scroll through a list. All of this can be done without blocking the screen.
The Apple Watch is as much about personal tech as it is about style, Cook says. "We thought not only of the function but of the way it looked."