Video now running. Apple definitely trying to stress that even though this is cheaper, it is still really well made and well designed.
I am sorry, I keep missing the photos of the case!
Here we go on the next phone. And the... iPhone 5S.
"It is the most forward thinking phone we have ever created."
Running a video now, with a gold color.
Comes in three metal finishes: silver, gold, space gray
And Schiller is back now.
M7 is a new sensor that can monitor data and if you are running, walking, driving
Nike has made a new app called Nike Plus Move that uses the new M7 chip to keep track of steps and your activity.
Battery life is equal or greater than the iPhone 5.
Honestly, I was hoping for better battery life.
"Most of us just want the iPhone to take a better picture for us."
Burst photo mode that takes 20 photos in 2 seconds.
A7 chip analyzes your photos and picks the best photo of those 20. You can pick the one you want, but it will do it for you if you want.
Similar to the Galaxy S4's camera features.
New slow motion features too.
Schiller is walking us through photos taken with the 5S now.
