Apple Event Live Blog: New iPads, iPad Mini, Macs and More

Join us as Apple announces its newest iPads and Mac products.

3rd & 7 37yd

And we're in!

by Joanna Stern 10/22/2013 4:44:57 PM
by Joanna Stern 10/22/2013 4:45:58 PM
How is everyone today? Excited for some iPads?

by Joanna Stern 10/22/2013 4:47:36 PM
The usual suspects are here. Apple's Eddy Cue is in the front row along with Phil Schiller.

by Joanna Stern 10/22/2013 4:49:18 PM
by Joanna Stern 10/22/2013 4:52:40 PM
Some glowing iMacs and MacBooks on one side of the stage.

by Joanna Stern 10/22/2013 4:52:59 PM
by Joanna Stern 10/22/2013 4:56:10 PM
by Joanna Stern 10/22/2013 4:56:32 PM
We were just told to silence our phones.

by Joanna Stern 10/22/2013 4:56:50 PM
It's getting quiet in here. It's a little scary actually.

by Joanna Stern 10/22/2013 4:57:32 PM
Just kidding, another indie song playing now.

by Joanna Stern 10/22/2013 4:57:47 PM
Hold on. Got to Shazam it.

by Joanna Stern 10/22/2013 4:58:20 PM
Cook is now reviewing the iOS 7 reviews and how over 200 million people downloaded the software in just the first week.

by Joanna Stern 10/22/2013 5:07:55 PM
64 percent of iPhones are running iOS 7 now, Cook says.

by Joanna Stern 10/22/2013 5:08:06 PM
1 billion songs have been played on iTunes Radio since the launch.

by Joanna Stern 10/22/2013 5:09:10 PM
Over 1 million apps in the App Store and over 60 billion app downloads.

by Joanna Stern 10/22/2013 5:09:27 PM
by Joanna Stern 10/22/2013 5:10:32 PM
Cook now knocking Windows and Microsoft. "The competition is confused -- they brought you netbooks, now they are trying to make tablets into PCs."

by Joanna Stern 10/22/2013 5:11:12 PM
"We have been very hard at work on the Mac," says Cook.

by Joanna Stern 10/22/2013 5:11:33 PM
Craig Federighi now up to talk about OS X Mavericks.

by Joanna Stern 10/22/2013 5:11:50 PM
by Joanna Stern 10/22/2013 5:12:25 PM
Mavericks will improve battery life, even on current Macs.

by Joanna Stern 10/22/2013 5:13:05 PM
You'll get more than an hour for web browsing with the update.

by Joanna Stern 10/22/2013 5:13:40 PM
by Joanna Stern 10/22/2013 5:14:16 PM
by Joanna Stern 10/22/2013 5:47:40 PM
A feature called Drummer lets you customize your drummer and the tempo and sound.

by Joanna Stern 10/22/2013 5:48:31 PM
New suite of iLife apps for iOS and Mac are going to be free with the purchase of a Mac or iOS device.

by Joanna Stern 10/22/2013 5:49:03 PM
Next on to iWork.

by Joanna Stern 10/22/2013 5:49:09 PM
Pages, Numbers and Keynote were redesigned for iOS 7 and now for Mac.

by Joanna Stern 10/22/2013 5:49:28 PM
by Joanna Stern 10/22/2013 5:50:11 PM
Pages has been redesigned for iOS and Mac. New tools and better cross platform document or file support.

by Joanna Stern 10/22/2013 5:50:24 PM
Keynote also has a new UI and there are new transitions between slides.

by Joanna Stern 10/22/2013 5:51:39 PM
Roger Rosner now up to show the new Pages poster feature.

by Joanna Stern 10/22/2013 5:53:04 PM
by Joanna Stern 10/22/2013 5:53:23 PM
Roger and Eddy are showing now how you can collaborate on a document.

by Joanna Stern 10/22/2013 5:54:52 PM
Think Google Docs but the collaboration happens in the app, not in the browser.

by Joanna Stern 10/22/2013 5:55:16 PM
by Joanna Stern 10/22/2013 5:55:53 PM
All of iWork is available for free.

by Joanna Stern 10/22/2013 5:56:36 PM
Big applause.

by Joanna Stern 10/22/2013 5:56:43 PM
So recap: iLife, iWork and Mavericks all free.

by Joanna Stern 10/22/2013 5:57:07 PM
Tim Cook is back out.

by Joanna Stern 10/22/2013 5:57:15 PM
by Joanna Stern 10/22/2013 5:57:35 PM
"We are turning its industry on its ear," Cook says about its free apps and software.

by Joanna Stern 10/22/2013 5:58:02 PM
"Next up IPAD!"

by Joanna Stern 10/22/2013 5:58:19 PM
Cook taking a knock at those who didn't think the iPad would be big. "Who remembers netbooks?"

by Joanna Stern 10/22/2013 5:59:12 PM