Hello from outside the event!
How is everyone today? Excited for some iPads?
The usual suspects are here. Apple's Eddy Cue is in the front row along with Phil Schiller.
Some glowing iMacs and MacBooks on one side of the stage.
We were just told to silence our phones.
It's getting quiet in here. It's a little scary actually.
Just kidding, another indie song playing now.
Hold on. Got to Shazam it.
The video is about design and how Apple perfects its products.
"You are going to see some amazing products this morning."
"Before we dive in, I have a few updates, starting with the iPhone."
Cook is going through the great reviews of the iPhone.
iPhone 5s and 5c was launch was the biggest iPhone launch ever. Cook, as per usual, now moving on to talk about Apple's retails stores with a video of the newest stores and footage of the iPhone launch.
Cook is now reviewing the iOS 7 reviews and how over 200 million people downloaded the software in just the first week.
64 percent of iPhones are running iOS 7 now, Cook says.
1 billion songs have been played on iTunes Radio since the launch.
Over 1 million apps in the App Store and over 60 billion app downloads.
Cook now knocking Windows and Microsoft. "The competition is confused -- they brought you netbooks, now they are trying to make tablets into PCs."
"We have been very hard at work on the Mac," says Cook.
Craig Federighi now up to talk about OS X Mavericks.
Mavericks will improve battery life, even on current Macs.
You'll get more than an hour for web browsing with the update.
Graphics have also been improved, even for integrated graphics. "High performance no matter what you are doing," he says.
More features in Mavericks: New Safari with a shared links tab that brings in links from your Twitter or LinkedIn account, multiple display support improved, new Maps and iBooks apps.
Federighi now starting up the demo.
iBooks looks very similar to the iPad and iPhone app with highlighting capabilities.